GROM

INSIGHTS // BRAND STRATEGY // DESIGN // CX

While proclaimed by Forbes as serving “the best gelato in America”, Grom is the quirkiest, most passionate, authentic and wonderfully indulgent brand you’ve probably never heard of. With just 3 shops in the US — compared to nearly 40 in Italy and throughout the world — Grom enlisted Honey to help them achieve the perfect balance in translating their brand personality and product line for the American market, while maintaining its uniquely irrepressible Italian spirit. Working directly with the executive team in Italy, Honey re-messaged the Grom brand and product narratives for the US market, designing all marketing and in-store materials within the Italian style guide, naming new products for retail distribution, and crafting the blueprint for robust social engagement.