SkinGrin

BRAND NAMING // IDENTITY // E-COMMERCE

When a successful Los Angeles-based dermatologist wanted to develop a brand for retailing skin care products online, she came to Honey. Together, we defined the desired brand manner as expert, trustworthy, non-intimidating... and a little bit fun. Honey created the brand name SkinGrin, then crafted a modern, welcoming design language to support it. The SkinGrin shopping site was designed and developed, offering not only online shopping, but an engaging and educational experience with features like a skin type evaluator, personal recommendations, an active community, and more. The results? A thriving new e-commerce brand that’s a thing of beauty.