Hewlett-Packard

INSIGHTS // UX // BRAND DESIGN

The Honey team was recently contracted by a global management consultancy to help its client, Hewlett-Packard, reimagine its faltering online photo printing service, Snapfish. The brand had become very product and promotion driven, new competitors were stealing share, and sales were down. Our goal was to make the Snapfish experience more personal, connected and creatively inspired to create deeper, more frequent customer engagements, and command premium price points. Neuroscience research and analytics were enlisted to help us fully understand the target’s needs, wants and shopping behaviors, and we crafted a new blueprint for the brand experience — then brought it to life via an updated logo and design language, new UIs and experience design, an improved product assortment, and an inspiring marketing program.